As soon as someone says What evergreen content is, our mind starts visualizing evergreen plant or something that is timeless. Apart from natural or materialistic evergreen things, there is evergreen content that is preferred by all content marketers and SEO lovers. You might have heard a lot about evergreen web content from internet marketing experts because writing evergreen content provides you with good traffic for a very long time.
Evergreen content are the posts which are always useful and fresh for readers that’s why they are sustainable for a long time in search engines.
Few examples of evergreen contents are How To guides, video tutorials, blogging basics articles, etc. which your target audience finds interesting.
There are many Benefit of Evergreen Content Marketing, a few of them are listed below:
1. Enduring Life:
The biggest advantage of creating evergreen content is the long lasting nature of the content, since the content is not related to current affairs and usually provide basic information, it won’t get old pretty soon.
For example,”What is SEO”, “Blogging Basics”, etc.
these kinds of articles hardly ever die and usually have enduring life.
I do agree that readers also look for current affairs or latest news around them, but such articles only rank on Google and bring traffic to your blog for a few days, later these articles don’t bring much traffic. That’s why it is important to have an evergreen article on your website so that even if a newbie is visiting your blog, then he should find the basic and long lasting content he is searching for.
2. Higher search engine traffic:
As evergreen content is long lasting and if done right SEO that is using targeted keywords without stuffing then you get higher chances that your post is going to rank high in search engines. Of course it might take time, but if you published it while keeping the techniques of white hat seo in mind then you will gradually start getting good ranking and thus organic and targeted audience too.
3. Backlinks:
All bloggers wants Backlinks for their website, they are even ready to pay a huge amount for that. But evergreen posts help you get Quality Backlinks or inbound links for free. As good evergreen content have better chances of getting higher ranks in search engines that’s why the chances of getting backlink from other websites also increases
4. Reposting and Sharing:
Unlike current affairs or technology updates, evergreen content piece is always useful and read even after years. Thus, if you think that you have written any article years back and you are still getting traffic on that then you can always update them and share. You will always find targeted readers to share useful and evergreen article.
Now you know a few, but very important How evergreen marketing helps you to get Google organic traffic in SEO and social media.
Let’s now take a look at a few tips on how to plan and create evergreen content…
Right Topic:
First thing to keep in mind while creating evergreen content is to find a right topic that is useful for all your target audience.
Topics like “How to tutorials”, “video tutorials”, “SEO fundamentals”, “FAQs” or even basics content of any niche is useful for newbie and it will surely be searched forever.
Write For Readers (Quality):
SEO and content goes hand in hand when it comes to an evergreen article, thus make sure you don’t write just for search engines or experts. You should always write for readers and eventually search engines will start providing you good rankings too. If readers like your articles, they will surely stay on your blog for a longer time and it will decrease bounce rate of your blog.
Readers will also share your articles on social media websites and their own webpages, which will start providing inbound links.
Thus, don’t copy-paste articles from other blog, be original and write for your readers. Search engine will start following you.
Easy To Understand:
The topic which you think is going to be an evergreen content for your blog might already be published on hundreds of other blog so it is important to write an article that can rank high and easily attract readers. Like having an attractive headline, easy to read content which is also under-stable by a newbie reader. Use simple language and your readers don’t have to look up dictionary while reading articles.
Try to write article as if the reader is sitting next to you and you are having a conversation with him, this is the best way to keep your readers coming back to your blog.
SEO Optimized:
Once the content is taken care of, you should lay emphasis on SEO on-page optimization of post. Use keywords in your article and title, but make sure you don’t use too many keywords which repel search engine. Try to use long-tail keywords, interlinking and anchor text, images in your article.
Examples of Evergreen Sites
Above is very important information and basics of evergreen content. Every website should have fresh content to get high ranks in search engines as well as targeted readers for your website. If you prefer to have evergreen content ideas on your website, then do share a few tips with us.