In today’s post, I will walk you through the importance of PPC Ads Click Through Rate
You’ll also learn how to raise CTR of your AdWords ads campaign
CTR means Click through rate, It is the number of paid clicks that your text ad receives divided by the number of ad impressions:-
Click Through Rate = clicks / impressions
Example :- CTR will be 10% = 10 Clicks on Ad / 100 Ad Impressions
Every single ad have its own CTRs that you can see in every campaign, If your ad is getting high CTR then it is a positive indication of user relevancy ( Which means that your ad text is relevant to users queries ). Low CTR indicates that your ad needs some improvement.
5 Major Benefits By Improving Click-Through-Rate of your Adwords
- It Gains visibility
- Boost keyword quality score.
- It increases conversions and leads to your business.
- Decrease CPC of your targeting keyword.
- It increases traffic.
Let see How to Enhance Adwords CTR
#1. Give an Offer in Ad Headline
If you give an offer in your ad headline then you’re customer will get attracted and opt for the same, hence improve CTR of your PPC Ads. Use words like :- Huge Saving, Amazing Deals, Upto __ % Off, Best Price Online etc.
#2. Use Trademark Term in Headline and Ad Description
The usage of particular word / keywords / Brand name or the product title in the headline makes it easy to recognize what one is searching. Such Trademarks gives a customer or buyer a confidence to click and look for more details of the product in the description and making a purchase.
For Example :
#3. Use Amazing Ad Extensions
Extensions help a customer to get the basic yet important details like location, contacts, website, attributes of work in a glance. Ad extensions are added details provided by the Adwords experts while framing strategies of particular adgroup campaign. We can include these extensions at campaign level and ad group level.
#4. Add Free Gift, Free eBook
As a human psychology, the word “FREE” or “GIFT” unintentionally grabs our attention. The inclusion of such words in ad campaigns, headlines, the description may get you more clicks.
Example:
#5. Put Main Keyword in Display URL
The inclusion of main keyword or other keywords in your Ad display URL field will create a positive impression on a customer who is searching for particular trademark or keyword.
Example:
#6. By using Local Location Name in Ad
Small business enterprises or online portals providing services in the same area as of the targeted market can fetch more leads by giving their local location in a particular ad. This will help end users of the same location searching for those services or products nearby or locally.
#7. Adding Price in Headline
Anything that is sold or purchased has one thing in common that is the price of the good or service. To, boost the CTR of Adwords campaign adding the price in heading will help a customer to choose from many options of the same product at different prices. He/She will be able to make out which product they want to buy in a preset budget.
