Last Month I shared the post about Pinterest SEO and Today, In this article, you will learn some important Pinterest marketing tips to improve website traffic.
Digital marketing is ‘in’ these days, so much so that every small or medium-sized enterprise is tapping their customers on social media sites. After Facebook and Twitter, Pinterest is the 3rd most popular social media Platform. Various marketers are planning their campaigns keeping in mind the massive audience that these sites host.
Pinterest has a very dynamic layout where users can pin and share their interests on their billboards basically in a visual format. The site is a delight for those who love to read less and see more. From healthcare to fashion, lifestyle, product marketing, and creative ideas, Pinterest has every single thing! With such a wide audience, you can do major things with your business on Pinterest.
Our experts have found out these Top 7 Tips For Pinterest Marketing to boost your presence.
1 . Complete your Pinboard by Correct Information
Until and unless your page is stuffed with information, it loses its authenticity. Therefore, it is important to fill in all the details. Right from a profile picture or a logo to the about me section; complete all the details for the review by the users. Also, linking the page to other social media platforms like Facebook and Twitter will be a great idea! Add direct links on the website so that traffic is generated on all the portals.
Note: Don’t forget to make your profile ‘visible’ so that it is easily searchable. Spend enough time to keep on updating the brand information on your Pinboard.
2 . Make a Marketing Plan and Follow It Rigorously
A perfect social media plan is necessary to improve your brand image. Keep in mind to post visuals that represent the brand image. Over time, various followers will pin and share your brand’s image which will increase your popularity. Follow people or brands that have similar product offerings.
Re-pin and try to popularize your work as much as possible by regularly posting and updating your profile. This is very important Pinterest marketing strategy for your business Profile.
Note: Always promote your product offerings, other social media pages, and company website by inculcating your links.
3 . Mutual Appreciation by Repining and Sharing
Since social media works on the principle of sharing and re-pinning each others’ work, it will be fruitful to appreciate others’ work by re-pinning it. The more you socialize, share, and pin, you tend to increase the chances of getting more visitors on the billboard who are likely to share your pins and bring revenues.
Note: Give credits and tags on the links. Also, try to like and comment on other pins to improve the interaction and visibility of your page.
4 . Focus On Creativity
The fourth Pinterest marketing technique is Creativity, out-of-the-box pins are bound to get all the attention from the people. Therefore, make your visuals unique, eye-catching, compelling, and interactive so that people share, re-pin, and talk about your brand.
Note : Video tutorials, fun facts, Infographics, and FAQs are high on creativity. Experiment with all these things and grab people’s attention.
5 . Avoid Irrelevant Promotions
As your pinboard becomes popular, people tend to start advertising and promoting various other things that are not relevant to the brand. Promotion and giveaways are a great idea if you want to launch a new product or bring it into the limelight. Keeping in mind the festivals, come up with goodies and giveaways that make entice people to talk about your brand.
Note: Choose the time and gifts wisely. You can make an entire campaign around giveaways to increase engagement and interaction.
6 . Never Ignore SEO
Search Engine Optimization is the buzz these days. In addition to a great social media optimization campaign, selection of the right keyword plays a game changer. If optimized, Pinterest can drastically improve your search engine ranking. Before pinning, always check if your content is unique and keywords are stuffed properly. Proximity, Placement, and Priority of the keyword should be taken as a golden rule.
Pinterest SEO is one of the most powerful approaches for Pinterest Marketing, With this your site will gain natural backlinks
Note: Your title should have a keyword, choose keywords wisely and place them strategically in your write-up.
7 . Keep A Tab On The Traffic
Do not just leave the pins after you are done posting them on the billboard. A regular follow-up on the reviews is important. This will help you channelize the campaign in a better way. Review the keywords, engagement, and re-pinning status of your post. Make a monthly report on the performance of your Pinterest billboard and analyze it thoroughly.
Note: A monthly review of every aspect is important. Revamp your plans and strategies accordingly.
I hope the above Pinterest marketing ideas will clear you on how to improve your blog social traffic. If you like the post then share your opinion through the comment.
